Executive Compensation

Dear Samuel,

I have been with a large, well known company for a while in various finance and operations roles. I am ready to take on the CFO role at a smaller, growing company. I recently received an offer. The company looks like a good choice for me to start my CFO career path.

I’m in middle of negotiating my agreement and package. When I received the offer, things were still in the pre-COVID-19 state. With a pandemic being declared and the business world being uncertain, I have one major concern and I would like your advice.

There is a severance package attached to the opportunity that is fair (after we’ve negotiated a few things). The issue is that it kicks in on start date. I’m going to resign from my well know blue chip employer and going to a much smaller growing company. With the new world of uncertainty of COVID-19 and a business world that is changing from day to day, what happens if I resign today and when I start in a few weeks the situation at my new employer-in-waiting changes so drastically that they tell me they don’t need me anymore?

Living on the Edge, Massachusetts

Dear On the Edge,

Your question shows that you have a sharp mind.

Usually, your concern is not an issue. You’ve likely done your due diligence, like the prospects of your potential new employer and feel that there is a good fit for you to go in and make a difference while you tackle new responsibilities and challenges. Waiting a few weeks is usually not an issue.

Businesses are now facing challenges they have never had to face before. And, when taking a look at the speed and depth of this natural disaster and the impact it has on business, who can really say that companies with limited cash and resources will pull through this crisis?

I have never seen anyone ask a potential employer to cover the risk between resignation date and start date. I have never seen the need to either. Until today.

I recommend that you go to your potential new employer and express your concern to them. If they have been reasonable with you throughout your negotiation process, I expect that they will be reasonable as well.

I do not recommend that you go to them with a proposed solution. Ask them to solve the problem. If the method that they come back with is fair and deals with your concern, accept it.

I also recommend that you get into your new company as soon as possible. I actually had one new CFO start at a client on Monday March 16, 2020. Their first day in the office was bedlam, but the leadership and ownership were grateful to have a steady hand on deck to help them deal with the stormy seas.

Close the deal and get on board. Your new employer needs you even more than they did a month ago.

Good luck and keep me informed,

Samuel

Dear Readers,

Dear Samuel is a feature of our Leadership Blog that deals with questions executives have about their leadership roles and career situations. If you have any questions that you would like Samuel Dergel to address, please send your questions to [email protected].

Please note that all questions asked will be treated in the strictest of confidence and all identifying material in questions asked will be edited to respect the privacy of all participants and companies.

Any executive who has negotiated their own compensation appreciates that it can be stressful to make the case to be appropriately compensated. Whether they are being offered a new career opportunity or they are taking steps to ensure they continue to be paid fairly for the value they are delivering, knowing what to ask for (and accept) is a challenge.

‎Base salary, bonus, equity based compensation, vacation, medical benefits and the other standard executive compensation issues, while very important, are not what will be discussed here.

‎Your career is more than just about your ability to get the job done. You have grown throughout your career because you have continued to invest in improving yourself. Think about all the opportunities you had for growth throughout your career – conferences, training and others. All these things allowed you to not only improve yourself, but deliver significantly improved value to your employer.

Ask most executives, and they will admit that they have been beneficiaries of professional development expenses paid for by their current and previous employers. ‎However, in 4 out of 5 times when I ask executives to go to their employer and ask them to pay for executive coaching, they balk. Why?

The reasons I am given, at first, is about budget. They almost always say “I don’t know if I can get that approved.”‎ This response continues to concern me. Why would a strong, valuable executive be reluctant to ask for an investment in improving the value to their employer?

The real reasons I see are consistent across all types and sizes of companies. Asking for something can be stressful. Getting to yes, even with people you work for, can be a challenge, especially if it is not only about the company, but about you as well.

Fears of rejection, being looked at as being inadequate or not knowing what you should already know, as well as other fears, founded and unfounded, play into the difficulty of asking for approval of a professional development expense.

The answer to this challenge, which progressive companies are providing up front for their executives, is a Professional Development Spending Account(PDSA). The additional cost for such a program is usually negligible, since almost all companies, in theory, budget for training and development costs as a percentage of salaries.

A Professional Development Spending Account (PDSA) gives the choice to the executive. This allows them to choose the most appropriate professional development activities for their needs without having to ask for approval for each activity. Even better, companies can incorporate an assessment of the use of the PDSA in executive performance reviews. This process can assess how effective and relevant the executives were in spending these allocated dollars.

Retaining executives continues to be a challenge for a number of companies. Those organizations that invest smartly in the continued development of their executives will benefit greatly.

A PDSA (Professional Development Spending Account) is one perk that no executive should be without. If you don’t have one, ask for it. Let me know how it works out for you.

Samuel

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Samuel Dergel is a Principal with Dergel Executive Search. He is an executive search consultant, executive coach, blogger, speaker, trainer and author.

This blog originally appeared in LinkedIn Pulse

Dear Samuel: Negotiating Executive Employment Offers in the era of COVID-19

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